USSD platform for PAYGO Micro-Grid solar distribution

Submitted by Cellulike 

Cellulike: USSD platform for PAYGO Micro-Grid solar distribution

Watch Cellulike's submission video

A micro-grid solar power distribution system on Pay-As-You-Go model that runs on Unstructured Supplementary Service Data (USSD) platform (as opposed to mobile app: currently used); driven by village agents to eliminate scalability barriers: mobile money, smart phones & internet.

How it benefits society

Tanzania has >10milion off-grid households yet less that 200,000 have been connected with the solar home systems in the last 5years due to use of PAYG platform that is not easily scalable. Our USSD solution enables us to work through village agents in their own localities hence scale-up of PAYG solar to as many low income households is easy. 1. NO. OF PEOPLE REACHED WITH POWER: through village agents the reach is exponential & spread of benefits is quick. 2. CO₂ EMISSION AVERTED: The households today use kerosene lamps & candles for light. Solar Home systems provide clean energy. 3. TOTAL HOUSEHOLD SAVING: Total cost of kerosene/candles and mobile phone charging is estimated at USD 0.5 per day per household. We charge USD 0.23 per day for solar light rental. 4. EXTRA HOURS OF CHILD STUDY: Our solar home systems guartee unlimited duration of use within the paid-up period as opposed to kerosene lamps or candles that burn out. 5. BETTER HEALTH: Fumes emitted by kerosene lamps & candles are major cause of various respiratory deseases in rural areas. Our solar systems help prevent these situations. 6. SUSTAINABLE EMPLOYMENT: With the USSD platform, Cellulike will work through local partnerships to recruit & support customers, and install solar devices, we will select & empower local people through training to offer the service required within their own locality.

What's unique about it

Use of Unstructured Supplementary Service Data (USSD) platform (as opposed to mobile app: currently used) enables the inclusion of village agents in micro-grid solar supply chain ecosystem Inclusion of village agents in the ecosystem in turn replaces need for On-The-Go payment via mobile money as the agents takes cash for customer top ups & performs basic customer service functions face-to-face. Without mobile app & mobile money, we have completely revolutionized Pay-As-You-Go distribution model as is known today.

Opportunity to scale

Mobile money (with > 80% penetration in Tanzania) runs on USSD platform & village agents are familiar with it. USSD platform is accessible from the villagers ordinary cheap phone, no internet required. In contrast, internet penetration in Tanzania is at 30% (mainly in urban areas) while smart phones are expensive In addition, mobile money service availability in the rural areas is limited due to low levels of transctions & high illiteracy A combination of mobile money & mobile app has been the barrier to scale up but we have the solution now.


Cellulike Tanzania Limited, Tanzania & Zanzibar

Cellulike Tanzania Ltd is technology application company with bias to application of mobile phone technology in Supply chain. Richard Awuor-Founder & CEO BA. Linguistics PGD. Logistics, Supply Chain Cert: Community Phone Business Strategy WSET 1 12years experience Previously 1) Country manager-Maritime & Mercantile International-Tanzania (member of The Emirates group) 2) Country manager-Heineken Tanzania 3) Sales Strategy & Projects Coordinator-Airtel Telecommunications Networks-Kenya 4) Customer Relations Representative-Diageo Paul Myra-Distribution Manager Bachelor of Commerce-Marketing 11years experience in Kenya, Uganda & Tanzania Experience in beverages RTM: Coca-cola, Heineken & Diageo Afia Luyangi-Customer Support Manager Bachelor of Business Administration 7years experience Telecommunication, Banking & Finance Leila Saleh-Logistics & Operations Manager Business Management: Logistics & Supply Chain 5years experience Shipping & Freight forwarding industry.